• Biography

    Acclaimed French American entrepreneur, author and public speaker.

    His favorite playgrounds: Paris, Las Vegas and Seattle.


    Bruno Gralpois is recognized globally by his peers as a client/agency relationship guru and adviser, leading brands like VISA and MICROSOFT to relationship bliss with their agency partners. Bruno is co-founder and principal at AGENCY MANIA SOLUTIONS, a Seattle-based technology firm specializing in cloud-based automation, actionable insights and professional services designed to infuse more collaboration and efficient outcomes in brand and agency partnerships. His clients include the world's largest brands including Dell, Toyota, IBM, American Express and many others.


    At VISA, Bruno was responsible for driving brand excellence around the world as the Head of Global Marketing and Operations. As the Director of Global Agency Strategy and Management at MICROSOFT, he developed a company-wide approach to strengthening the brand and driving business impact through successful partnerships around the globe. His outstanding work dedicated to establishing Agency Management and CRM as central global marketing disciplines at Microsoft earned him many awards, including the highly prestigious Marketing Excellence Award from then-CEO Steve Ballmer.


    Over the years, Bruno has worked with some of the largest brands in the world in either a leadership and managerial capacity or as a subject matter expert.


    In addition to in Fortune 100 companies, Bruno Gralpois also held executive leadership positions at fast-growing pre-IPO tech companies - AQUANTIVE/RAZORFISH and VISIO - where he played a critical role in building fast growing organizations using robust data, analytics and digital competencies. Both companies had their Initial Public Offering (IPO) during his tenure and were later on acquired by tech giant MICROSOFT.


    Bruno is also the former Head of Relationship Marketing at CLEARWIRE/SPRINT (now part of T-MOBILE), a multi-billion dollars leading provider of wireless services, where he built a growth customer engine that contributed to the company's success. He held various senior positions at HACHETTE and the FRENCH MINISTRY OF DEFENSE in France.


    Bruno also holds a MBA in Marketing and International Business from the International School of Management and he is a frequent speaker at industry events.


    Bruno Gralpois is the author of "AGENCY MANIA" (first and now second edition), available in multiple languages and considered a reference book in the business community. The book was recognized by the prestigious Pwc's publication "strategy + business" as one of the "BEST BUSINESS BOOKS of 2019". Bruno is also the former chair of the Association of National Advertisers (ANA) Client/Agency Relations Committee. He was appointed as French Foreign Trade Advisor in the US by the French Ministry of Trade and Commerce. Bruno is an active member of industry forums where he contributes to increase the effectiveness of business partnerships. He's currently a Faculty Member of the ANA School of Marketing, training Fortune 100 companies.


    Bruno was nominated 2021 Man of the Year by Deluxe Magazine. He was a pro bono adviser for celebrity photographer Nick Haddow and two-time Academy Award® winning actress Emma Thompson and their project "SAFE". Bruno grew up near Paris, the world-renowned center of style, beauty and fashion. A former celebrity judge for Miss USA and Miss America events and the author of "MAGNIFIQUE INSIDE & OUT", Bruno has been featured on many radio and television shows. His highly anticipated self-help book, "SUCCESS FREAK" launched in late 2019 and received many industry accolades including the 2019 Bronze Award from Foreword Reviews in the career category. For more information, visit his Author Profile on Amazon.com.

  • In Their Own Words

    Bruno Gralpois is highly regarded in the business community for his continued thought-leadership.

    Check out his LinkedIn profile for more professional endorsements.

    Mike Sievert

    CEO, T-Mobile

    "Bruno has a great mind, good marketing instincts."




    Jennie Sutherland

    Global Agency Strategy, Marketing Director, Dell

    "Bruno's unmatched understanding of strategic agency relationships makes him a most valued partner..."

    Kevin Akeroyd

    CEO, Cision

    "Bruno is a rare combination of vision, strategy, operations. One of those leaders who can do it all."



    Amit Singh

    Group Finance Manager, Microsoft

    "Bruno is an extremely motivated and focused individual... He always motivated me to do my best and strive for excellence. I learned a great deal from working with Bruno and am grateful for all his help and mentorship."


    Ernest Aquilio Jr.

    Senior Sourcing Specialist, Pacific Gas and Electric Company

    "Bruno is one of the smartest, dedicated business partners I’ve ever known."

    Shawn Ottenbreit

    Sr Director Marketing Analytics, Measurement & Planning, Hewlett-Packard Enterprise

    "Bruno’s thought leadership was instrumental in helping us to create more value through our client-agency relationships. He understands the issues and delivers practical tools and solutions… at scale!"

    Simon Mouyal

    Chief Marketing Officer, Medidata

    "Bruno’s understanding of the Agency market and his focus on business-driven outcomes are unmatched... Bruno has a strong strategic mind with extraordinary capabilities to find smart ways to do new things and to execute them flawlessly."

    Jim Baller

    EVP, CFO, McCann Worldgroup

    "Bruno has played and continues to play a critical role in managing agency relationships for Microsoft. He has a complete understanding of what drives a strong agency partnership and it is clearly evidenced in the results."



    Tracy Owens

    Senior Vice President, Association of National Advertisers (ANA)

    "His extensive experience as a client and expertise in client/agency relationship allowed him to speak at ANA events on numerous occasions, contribute thought-leadership articles to the ANA content library and to contribute to various ANA task forces and whitepapers over the years."

    Angela Segovia

    Director Product Marketing, Everi Holdings

    "His extensive experience as a client and expertise in client/agency relationship allowed him to speak at ANA events on numerous occasions, contribute thought-leadership articles to the ANA content library and to contribute to various ANA task forces and whitepapers over the years."


    Mark Pendolino

    Director of Marketing, PTP

    "I can't say enough about Bruno as a person and a dedicated worker. He brings tremendous integrity to his role, he always keeps the business objective in mind, he always considers every angle, and he treats each and every individual with tremendous respect and gratitude."




    Bill Park

    CEO, DeepDyve

    "Bruno was an excellent client and partner. He provided vision and leadership about his specific goals as well as in the broader context of Microsoft's goals. He was a demanding but gracious client who pushed us to deliver superior work."





    Tom Lapaze

    Director of Development and Marketing, Global Visionaries

    "Bruno was my manager for almost 3 years. A man of integrity, he is quite gracious, quite visionary, and generous. He allowed me to seek out my passion and provided avenues for success.



    Rip Gerber

    Chief Marketing & Alliance Officer, Vlocity

    "Bruno is both a subject matter expert in all things CRM/eCRM related as well as a remarkable leader and visionary."





    Warren Berger

    Commodity Manager, Redbox

    "Bruno has demonstrated the unique capability to add value in a very unstructured environment. His ability to meld disparate goals into tangible, productive results is noteworthy."




    Marc Brownstein

    President and CEO, Brownstein Group

    "If Bruno's insights were applied across the business world, I believe clients and their agencies would have far more productive relationships."