An award-winning business executive, serial entrepreneur
Featured in various media outlets for his thought-leadership, innovative thinking
Bruno Gralpois is considered the world's top client/agency relationship guru by his peers and various leading industry organizations. A seasoned business executive, Gralpois has extensive Fortune 100 and agency experience at fast-growing organizations.
Gralpois is Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping Fortune 100 companies realize the "transformational" value of managed partnerships.
Prior to Agency Mania Solutions, Gralpois was the Head of Global Marketing Operations at Visa Inc., the leader in payment technology, where he was responsible for driving brand and marketing excellence around the world.
As Director of Global Agency Strategy and Management at Microsoft, he developed a company-wide approach to strengthening the brand globally and driving business impact through successful partnerships around the globe.
Among other noteworthy accomplishments at Microsoft where he spent a decade, Gralpois was instrumental in establishing Agency Management and CRM as central global marketing disciplines within the company. He received the prestigious Microsoft Marketing Excellence Award from Steve Ballmer, CEO, for his continued leadership in this area.
An impressive track-record working for the world's largest brands and high tech business ventures
He's held various leadership roles in fast-growing pre-IPO and Fortune 100 companies
Over the years, Gralpois has worked with some of the largest brands in the world in either a leadership and managerial capacity or as a strategic consultant and subject matter expert.
He also held leadership positions in successful high tech companies - aQuantive/Razorfish and Visio - where he played a critical role in driving measurable results and building fast growing organizations using robust data, analytics and digital competencies. Both companies had their Initial Public Offering (IPO) during his tenure and were later on acquired by tech giant Microsoft.
Gralpois is also the former Head of Relationship Marketing at Clearwire/Sprint, a multi-billion dollars leading provider of wireless services, where he built a growth customer engine that contributed to the company's success.
He held various senior positions in France at Hachette and the Ministry of Defense. Grallpois grew up in France, where he graduated from business school. He holds a MBA in Marketing and International Business and he is a frequent author/speaker
International best-selling author and trade advisor
Passionate about contributing to a more balanced and better world environment
He's the author of "Agency Mania", available in multiple languages and considered a reference book in the business community. Bruno is the former chair of the Association of National Advertisers (ANA) Client/Agency Relations Committee. He was appointed as French Foreign Trade Advisor in the United States by the French Ministry of Trade and Commerce. Bruno is an active member of industry forums where he contributes to increase the impact of effective customer and client/agency relationships on their company's bottom line. He's currently a Faculty Member of the ANA School of Marketing, training Fortune 100 companies on how to build effective client/agency relations.
He was a pro bono adviser/producer for celebrity photographer Nick Haddow and two-time Academy Award® winning actress Emma Thompson and their joint project "Safe". A French native, Bruno grew up near Paris, the world-renowned center of style, beauty and fashion. Bruno is former founder of Suit Club, the premier custom clothing choice of professional athletes and celebrities like Bret Boone, Walter Thurmond, Deshawn Shead.
A former celebrity judge for Miss USA events and the author of "Magnifique Inside & Out", Bruno has been featured on many radio and television shows. He is passionate about helping others realize their true potential. He's currently working on his third and highly anticipated book, "Success Freak" which is expected to be released sometimes in 2018.
"Make eye-contact with your future and let it take you on a wild adventure."
To be released in 2018
The highly anticipated book by author Bruno Gralpois. You are a success freak and you may not even know it. We've been conditioned to accept some ideas about success which are unhealthy and created major roadblocks, preventing us from realizing our full potential. This book will challenge these ideas and open your mind to new opportunities. 7 days, 7 hours, 7 skills. Unleash the success freak in you. More information here.
Magnifique Inside & Out
A personal guide to understanding how beauty fits into our busy lives. Brand wizard and celebrity judge Bruno Gralpois reveals the secrets to confident beauty, based on interviews with inspiring role models and subject matter experts in nutrition, fitness, communication, reputation management and confidence building. Buy it here.
Why some relationships thrive while others fail? Relationship expert Bruno Gralpois demystifies for readers the discipline and craft of working with agencies. Brilliantly illuminated by words of wisdom from thought-leaders, Agency Mania features insights from Burger King, MasterCard Ford, Macy’s, Intel and Walmart among many others. More information here. Buy it here.
Specifications: 336 pp., Hardcover, $24.95 Category: Business/Marketing. Publication Date: October 2010. ISBN 13: 978-1-59079-205-6. ISBN 10: 1-59079-205-X. Distributed in the US by Midpoint Trade Books Available through Ingram, Baker & Taylor and other major wholesalers.
Public Speaking and Book Signing Engagements
Bruno Gralpois is asked to speak on a regular basis at industry events and conventions. He's also invited at book signing engagements around the country. Inquire about his availability here.
Bruno Gralpois is also a Faculty Member of the prestigious Association of National Advertisers (ANA) School of Marketing.
As a Faculty Member, he conducts various workshops about ways to better value from client agency relations for global brands and Fortune 100 companies around the country.
Recent public speaking engagements include: "You, the Brand", "Top Trends That Will Rock Your World", "Procurement Beyond Savings", "Optimizing Client Agency Relations" and many others.
In Their Own Words
Bruno Gralpois is highly regarded in the business and marketing community for his continued thought-leadership.
GM, Marketing Cloud, Oracle
"Bruno is a rare combination of vision, strategy, operations. One of those leaders who can do it all."
Chief Operating Officer, T-Mobile
"Bruno has a great mind, good marketing instincts."
Global Agency Strategy, Marketing Director, Dell
"Bruno's unmatched understanding of strategic agency relationships makes him a most valued partner.... Always smiling, Bruno exudes thought leadership and is a pleasure to collaborate with -- check out his work if you get the chance."
Ernest Aquilio Jr.
Global Sourcing, Chevron
"Bruno is one of the smartest, dedicated business partners I’ve ever known."
Group Manager, EPG Finance, Microsoft
"Bruno is an extremely motivated and focused individual. He has a great ability to get into the details without losing focus of the bigger picture. He always motivated me to do my best and strive for excellence. I learned a great deal from working with Bruno and am grateful for all his help and mentorship."
Senior Director Marketing Analytics, Measurement & Planning, Hewlett-Packard Enterprise
"Bruno’s thought leadership was instrumental in helping us to create more value through our client-agency relationships. He understands the issues and delivers practical tools and solutions… at scale! Bruno is passionate, engaging and professional. I would recommend Bruno to anyone looking to drive value through your critical agency partnerships."
Vice President, Global Solutions Marketing, Rackspace
"Bruno’s understanding of the Agency market and his focus on business-driven outcomes are unmatched... Bruno has a strong strategic mind with extraordinary capabilities to find smart ways to do new things and to execute them flawlessly."
EVP, CFO, McCann Worldgroup
"Bruno has played and continues to play a critical role in managing agency relationships for Microsoft. He has a complete understanding of what drives a strong agency partnership and it is clearly evidenced in the results."
Contributing to a Better World
French Foreign Trade Advisor (CCE)
French Ministry of Trade and Commerce
Bruno is a French Foreign Trade Advisor (aka "Conseillers du Commerce Exterieur" or CCE's), appointed by the French Ministry of Trade and Commerce. Bruno is part of a small group of French senior executives established in 145 countries dealing with business opportunities and risks in major world markets.
Experts in their own area, the CCE’s are at the heart of international markets and aware of the full range of international business risks.Their opinion help shape the French trade policy. CCE’s organize conferences all over the world to compare and exchange their views with international decision-makers, their analysis of international trade and their experience of specific markets.
Pro Bono Adviser
Bruno is passionate about helping others realize their true potential. He's a pro bono adviser/producer for international award winning photographer Nick Haddow and two-time Academy Award® winning actress Emma Thompson and her UK-based human rights organization, the Helen Bamber Foundation.
Everyone needs a safe place, but millions cannot find one. We live in a world where about 27 million people have been forced into labor or sexual exploitation. The wonders of feeling safe—and the urgent, compelling need to provide safety to those in search of it around the world—come to the fore in The SAFE Project, an intriguing mix of intimate portrait photography.
Photos & Videos
Sights and memories from the road