Articles - Bruno Gralpois's Site

In the News & Interviews
Select interviews, podcasts/webinars and published business profiles by/about Bruno Gralpois
INTERVIEWS
Interview (published) - The advertising love doctor on how to nurture client/agency relationships (More About Advertising)
Interview (published) - Are You Prepared for Voice-Based Marketing? (MTA Martech Advisor)
Interview (radio) - Michael Dresser Show (book Magnifique Inside & Out)
Interview (radio) - Author2Author with Bruno Gralpois (book Magnifique Inside & Out)
Interview (radio) - America Week w Valerie Smaldone (book Magnifique Inside & Out)
Interview (video) - Spotlight Seattle (book Magnifique Inside & Out)

PODCASTS
Podcast - Bruno Gralpois and Darren Woolley Talk About The Transformation of the Agency Ecosystem (Soundcloud)
Podcast - Lillian McDermott (book Magnifique Inside & Out)
Podcast - Choosing the Right Marketing Agency (Martech Pod)
Podcast - Evaluating & Managing Marketing Agency Partners (OwlTail)
Podcast - Managing Marketing (TrinityP3)

WEBINARS & PUBLIC SPEAKING
Webinar - Top Agency Management Trends for Marketers (ANA)
Webinar - How to Deliver Bottom-Line Value and Strengthen Agency Partnerships in Times of Social Unrest/Crisis (ANA)
Book Launch Event (Magnifique Inside & Out)
Public Speaking (video) - Top Agency Management Trends that Will Rock Your World (ANA)
Public Speaking (video) - Building Client-Agency Relationships That Thrive (YouTube)

INDUSTRY REPORTS
Industry Update Full Year 2020 Summary (Agency Mania Solutions)
Industry Report (contribution) - In-House Agency (ANA)
Industry Report (contribution) - Here’s how to improve agency/client relationships (Opentext Hightail)
Industry Report (contribution) - Finding the Right Celebrity Spokesperson (ANA)
Industry Report (contribution) - Working vs. Nonworking Ad Dollars (ANA)
Industry Report (contribution) - Five Steps to a Great Creative Brief (ANA Magazine)
Book (contribution) - The most popular concepts in marketing procurement (AdForum)

IN THE NEWS
In the News - Former Microsoft exec, author delves into female beauty — inside and out (Redmond Reporter)
In the News - Advertising Industry Insider Publishes 2nd Edition of How-To Guide for Effective Brand-Agency Partnerships (AdForum)
In the News - Marketing Technology Awards: Official winners and finalists review (ClickZ)
In the News - How To Build Thriving Client-Agency Relationships (Meet Central)
In the News - Former Bellevue resident writes book on beauty — inside and out (Bellevue Reporter)
In the News - Martech Judges (Celebrate Martech)
In the News - Real Beauty Comes From the Inside Out (Huffington Post)
In the News - Book Review: “Agency Mania” (Superception)
In the News - "Découvrez le nouveau livre de Bruno Gralpois: Success Freak" (UFE Seattle)
In the News - Kick Ass in Life in 7 Days (Alexis Snelling)
In the News - This advertising analytics startup helps big brands manage their deals with agencies (Geek Wire)
Follow me on LinkedIn
Articles - Personal Development
A curated list of articles by Bruno Gralpois

ARTICLES
Are you a Success Freak? (LinkedIn)
Building Your Success Muscle (LinkedIn)
Leadership lessons learned from the World Cup winner (LinkedIn)
Real Beauty in a Superficial World (Ardent Magazine - pdf download)
Follow me on LinkedIn
Articles - Business Partnerships
A curated list of articles by Bruno Gralpois
ARTICLES
The Domino Effect: Bracing For Impact (Ad Exchanger)
The Amazon Advertising Impact (Marketing NW)
Brands Reap Great Value In Fixing The Agency Relationship Before Replacing (Ad Exchanger)
Rethinking Agency Performance: Use the value index to show ROI (MTA Martech Advisor)
Final Say: Relationship Capital - 100th Anniversary Special Issue (ANA Magazine - pdf download)
ROI: How CMOs Measure the Success of Client-Agency Relationships (MTA Martech Advisor)
Opinion: Client/agency relationships need more transparency and accountability (The Drum)
The Brand-Agency Relationship can suffer during tumultuous times (Ad Exchanger)
Opinion: Amazon's advertising phenomenon fuels a Seattle talent boom (Puget Sound Business Journal)
There’s no one-size-fits-all when it comes to deploying martech (ClickZ)
How to get more from the creative brief process (PR Daily)
Clients and agencies alike deserve better partnership practices (Campaign US)
Opinion: Creative agencies in Seattle must evolve (Puget Sound Business Journal)
Accountability In Agency-Client Relationships Is A Two-Way Street (MediaPost)
Opinion - It's time for advertisers to reconsider the legacy agency relationship (Marketing Dive)
Golden Globe Partnership Lessons (LinkedIn)
The Domino Effect (WFA)
Ending the Traditional Pitch Mania (LinkedIn)
Your questions answered: How to balance efficiency and creativity, and get buy in for your creative briefing process (LinkedIn)
We Deserve Better! (LinkedIn)
What to Expect in Agency Financial Management This Year (LinkedIn)
Still Searching (LinkedIn)
Make the logo bigger! (LinkedIn)
Time for a switch? (LinkedIn)
How to Drive Your Client Mad (LinkedIn)
If Only I Knew… (LinkedIn)
Are performance evaluations the key to reducing agency breakups? (Agency Mania)
The Breakup - A Confidential Letter (LinkedIn)
Avoiding Deadly Scope of Work Traps (LinkedIn)
Agency Management: The New CMO Imperative (LinkedIn)
Run Forrest, Run. (LinkedIn)
Cutting agency fees to answer your budget challenges may be a big mistake (4As)
Give Me Space! (LinkedIn)
A Playbook for a Better Agency/Client Relationship (ANA)
The Agency Model of the Future (Agency Mania)
Sick of Being Sick (LinkedIn)
Who Killed the Timesheet? (LinkedIn)
I love you. I love you not. (LinkedIn)
Trust me... no, really! (LinkedIn)
The Science of Love - Part I (LinkedIn)
The Science of Love - Part II (LinkedIn)
What do great CMOs have in common? (LinkedIn)
Less is More. More or Less. (LinkedIn)
Don’t work your “non-working” too hard! (LinkedIn)
Your agency fees are burning too fast. Now what? (LinkedIn)
Ready to jump? How to Swim Through Highly Effective Agency QBRs Without Drowning (LinkedIn)
Are Your Briefs Tight Enough? (LinkedIn)
The best way for advertisers to realize cost efficiencies (LinkedIn)
The New Efficiency Frontier: Agency Onboarding (LinkedIn)
Will you marry me for just one night? (LinkedIn)
How to Handle the Heat of Agency Transitions (LinkedIn)
How to detect the early signs of inefficiencies in client/agency relationships (LinkedIn)
Four reasons advertisers conduct agency reviews (LinkedIn)
The New Marketing Battlefront: Reducing Waste (LinkedIn)
The Marketing Diet: Adopting healthy client/agency practices and relations to stay budget fit (LinkedIn)
The M&A Battle for Digital Marketing Talent is Still On (LinkedIn)
What to do about client and agency inefficiencies… before it’s too late (LinkedIn)
Why Campbell's ‘canned’ its agency (LinkedIn)
The Future Is Content: Top content marketing trends to incorporate into your campaigns (LinkedIn)
How to Drive Your Client Mad - the poster (LinkedIn)
How to Drive Your Agency Crazy (LinkedIn)
Seven Secrets behind the World’s Most Successful Client/Agency Relationships (ANA)
Will You Conduct an Agency Review This Year? (LinkedIn)
This Piece of Cardboard Will Take You Halfway Around the World (LinkedIn)
What Will Make You a Kick-Ass Client (LinkedIn)
A Marketer’s Strongest Muscle is the Agency: Keys to Ending the Agency Mania (ANA)
“L’amour est-il mort?” - "Is Love Dead?" (LinkedIn)
Automation is the Future of Effective Client/Agency Partnerships (4As)
Le Divorce (LinkedIn)
Client agency relationships: Confession of an ex-client. (TrinityP3)
Alexa, Should I Have a Voice Marketing AOR? (ANA)
Responsible Measure in Uncertain Times (4As)
The Hidden Gem (ANA)
Partnering for Success... and Survival: What we've learned over decades about top performing partnerships (Agency Mania)
“Do you like to do it yourself?” (LinkedIn)
You Can’t Shrink Your Way to Greatness (ANA)
Is the Grass Greener on the Other Side of the Fence? (ANA)
Here’s to the crazy ones. (LinkedIn)
The Blind Men and the Elephant (LinkedIn)
How to Avoid a Deadly Mexican Standoff with Your Agency (LinkedIn)
The Deadliest Innovation Killer (LinkedIn)
Lessons in Collaboration from the Human Tower (LinkedIn)
Can your relationship handle the IKEA meltdown? (LinkedIn)
The Day I Met Elvis the Pig (LinkedIn)
The Ultimate Payoff (ANA)
Building Stronger Partnerships with e-Training (ANA)
Rethinking Agency Performance: The Value Index (ANA)
How Will You Overcome Your COC Disorder? (LinkedIn)
The Demise Of Decades-Long Agency-And-Client Relationships (Programmatic)
Sixty percent of the time, it works every time (LinkedIn)
Admit It: We Are All Maniacs! (LinkedIn)
Turning Agencies into Growth Agents (4As)
We Deserve Better (ANA)
Confessions of an Ex-Client (LinkedIn)
Cutting Agency Fees Is Not the Answer to Your Marketing Budget Challenges (ANA)
Mastering Agency Relationships (ANA)
Ending the mania: How marketers can build better agency relationships (WARC)
When Not Doing It Right Is Wrong (ANA)
Successfully Managing Agency Partnerships in Tumultuous Times (4As)
Checklist: How to be the best client possible to your agency partner (Agency Mania)
The Investment Dilemma. Why Advertisers must pay it forward to systematically (Agency Mania)
Stop Wasting Your Time (ANA)
Four areas of budget and agency management (Producers&ProcurersiQ)
Unlock the Transformational Value of an Agency Partnership (ANA)
What’s Your Risk Profile? (4As)
Real-Time Agency Feedback (ANA)
Partnership: An Inconvenient Truth (4As)
Payment Terms: Four implications for agency partners of longer payment terms (Producers&ProcurersiQ)
Rethinking Agency Performance (4As)
The Domino Effect: Bracing for Impact (4As)
Top search consultants meet in LA looking for insight on the changing nature of the ad industry (AdForum)
Save Your Agency-Client Relationships from Drowning in the Pandemic Sea (4As)
What Metrics Should Advertisers Use to Make Effective Use of Their Agency Partnerships? (4As)
How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis (Agency Mania)
Four types of risk profiles when working with agency partners: What’s yours? (Producers&ProcurersiQ)
Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice (ANA)
Five inconvenient truths about client–agency partnerships and how to fix them (WARC)
Fix Client-Agency Relationships Before Replacing Them (4As)
The hidden gem: How clients benefit from long-term partnerships (WFA)
In-House agencies: A win for marketing procurement? (Producers&ProcurersiQ)
Tightening Your Briefing Process to Increase Marketing Effectiveness (ANA)
How to Manage Effective Agency Negotiations (Little Black Book)
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Bruno Gralpois is regularly featured in industry trade publications like the Association of National Advertisers (ANA), the Association of American Advertising Associations (4As), the World Federation of Advertisers (WFA) and other major outlets (Adweek, AdForum, TheDrum, AdExchanger, ClickZ, MartecAdvisor, Puget Sound Business Journal, CampaignLive and others). Please note that some of these trade publications require membership log in to access this content. Access recent article HERE.